SME Digital Transformation Workshop

SME Digital Transformation Workshop

$6,000.00

  • Product Code: C-05
  • Availability: In Stock

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SME Digital Transformation Workshop


In order to remain competitive in the business market, companies must develop a digital transformation strategy. This course will introduce digital transformation and design thinking to enterprises, allowing them to innovate traditional industries and improve the company's overall efficiency.


Unit content:

Digital Transformation Theory and Practice

* What is digital transformation?

*Theories and frameworks of digital transformation

* Major environmental trends

* Digital technology suitable for SMEs

* How does digital transformation improve corporate competitiveness?

* Digital transformation methods and tools for SMEs


design thinking

* 5 steps of design thinking: empathy, definition, ideation, prototype, test

* People-centered, iterative improvement: Towards digital transformation


business model canvas

* 4 visuals, 9 modules: business model design and presentation

* Tools for effectively testing new digital marketing strategies

* Market research, data analysis


The Way to Winning: Case Sharing

* Operational excellence: Enterprises transform together with people

* Win-win situation: simplify processes, reduce costs, and create business opportunities